DAILYINFOGRAPHICS.EU
The “Facebook wins almost everywhere” world map that still circulates is Vincos, January 2023, and it ranks countries by web traffic — not by users. There is no current published per-country MAU ranking to replace it, so this infographic colours only what the evidence actually supports, using one ruler throughout: monthly active users as published in DataReportal / We Are Social’s Digital 2026 country reports, with Statcounter used only to sanity-check outliers, never merged into the ranking. MAU, advertising reach, registered accounts, daily web visits and survey self-report are five different instruments, and blending them is how most “X by country” maps quietly go wrong.
Where a non-Meta platform documents first
By that one ruler, four countries currently document a non-Meta platform first on published MAU: China (WeChat), Russia (VK), Japan (LINE) and South Korea (KakaoTalk). Two more are asterisked cases — Vietnam’s Zalo leads on a self-reported internet-user share that isn’t directly comparable to Facebook’s ad-reach figure, and Iran’s Rubika leads a 2026 state-commissioned survey where the two officially-blocked apps ahead of it (Instagram, Telegram) are both reached through VPN circumvention that the survey likely understates.
Four numbers that are routinely mis-filed
Meta stopped reporting Facebook MAU in 2024; the last official figure is 3.07 billion, 31 December 2023 — DataReportal’s 2.28 billion (January 2025) is ad reach, not MAU. Threads passed X on daily mobile-app actives (141.5M vs 125M, Similarweb, 7 January 2026), though X still leads on raw web visits (145.4M daily vs Threads’ 8.5M). Bluesky has 40M+ registered accounts as of October 2025 — registrations aren’t monthly actives, so it can’t enter an MAU ranking at all. And TikTok’s 2 billion+ figure is a self-reported advertising audience aged 18+, not a users count — the platform remains banned in India since June 2020.
Frequently asked questions
Why doesn't Facebook lead in every country, despite its huge global reach?
Facebook still accounts for 73% of global visit share, but four countries currently document a non-Meta platform first on published monthly active users: China (WeChat), Russia (VK), Japan (LINE) and South Korea (KakaoTalk). In China, Meta has been blocked outright since 2009.
What makes China's WeChat number so much larger than any other country on this page?
WeChat/Weixin reported 1.43 billion monthly active users as of 31 March 2026 — more than the next five countries on this page combined.
Why does this page treat the widely-shared “Facebook wins almost everywhere” map with caution?
That map is from Vincos, January 2023, and it ranks countries by web traffic, not by users — a different metric entirely. There’s no current published per-country MAU ranking to replace it, so this infographic colours only what published MAU evidence actually supports.
Is Threads bigger than X now?
On one measure, yes: Threads passed X on daily mobile-app actives (141.5 million vs 125 million, per Similarweb, 7 January 2026). But X still leads on raw web visits, with 145.4 million daily visits versus Threads’ 8.5 million — so which platform is “bigger” depends on which number you’re citing.
Why can't Bluesky's user numbers be compared directly to Facebook's or X's?
Bluesky reports 40 million-plus registered accounts as of October 2025, but registrations aren’t the same as monthly active users, so that figure can’t enter an MAU ranking at all.
Sources
DataReportal / We Are Social Digital 2026 country reports · Statcounter · Vincos (2023 map) · Tencent Q1 2026 · VK Company · LY Corporation · Kakao · ISPA June 2026 · Similarweb · Meta.